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GM to the 29,813 people at the forefront of the Metaverse 👋

We've got a packed newsletter today: marketing updates, sneak peeks, several partnerships, and more. Let's dive straight into it.

This week's highlights

ICE Poker Clips of the Week
Marketing Update
Tournament Prize Sneak Peek
Gam3rs Choice Awards
Crypt Sannin Spotlight
Fractal, Arc8, SX Bet, and Yesports Partnerships
Hustler Casino Live

GM to the 29,813 people at the forefront of the Metaverse 👋

We've got a packed newsletter today: marketing updates, sneak peeks, several partnerships, and more. Let's dive straight into it.

This week's highlights

ICE Poker Clips of the Week
Marketing Update
Tournament Prize Sneak Peek
Gam3rs Choice Awards
Crypt Sannin Spotlight
Fractal, Arc8, SX Bet, and Yesports Partnerships
Hustler Casino Live

📰 News

📹 ICE Poker Clips of the Week

We want to feature our ICE Poker players!

On Monday, we launched an ICE Poker Clips of the Week program.

How It Works

Each week, you can submit an ICE Poker moment (bad beat, lucky win, big pot win, etc) to win Shine. You can submit your own clip or support your favorite streamer and submit a clip of them.

Clips can be submitted until Sunday midnight UTC.

There will be two winners each week: one random winner and one selected by the team.

Prizes

If you win, your clip will be featured across DG's socials and you'll receive Shine:

15 Shine by default
30 Shine if your clip has a cam, animated avatar, or voice commentary

To submit a clip or learn more, hop into our Discord.

ICE Poker Clip of the Week channel in Discord

📰 Marketing Updates

On Thursday, Vic published a User Acquisition report for January. Here are the highlights.

KPI Improvements

We made big improvements to two of our KPIs:

Cost per wallet connect: Decreased to $14 (a 95% improvement in two months).
Cost per new player: We started testing out new user incentives and decreased this cost from $1,900 to $245 (an 85% decrease).

January Progress

Launched 3 landing page variations with different hero images + copy to further optimize our onboarding funnel.
Partnering with influencer agencies to build viral content.
Running DRIP email campaigns, soon to be launching retargeting ads, and brainstorming monetization tactics.

Want to see the full report? Check out this thread.

👀 Tournament Prize Sneak Peek

Miles shared some sneak peeks of the new prize marketplace and limited-time prizes. Check it out below.

Yup, that's right. Soon you'll be able to redeem your badges for big prizes like a MacBook Pro, iPhone, DG merch, and more.

Prizes have a limited supply. We'll also be adding and rotating different prizes over time.

Wen "1 Dinner with Miles"?

🏆 Gam3r's Choice Awards

On Tuesday, ICE Poker Ambassador Iceyyy hosted the Gam3r's Choice Awards — the first in-person web3 gaming award show.

The event took place in Miami but we also streamed it live into Tominoya. Thanks to everyone who stopped by to show their support!

Check out @WEB3GAM3R for highlights from the event.

(Gam3r's Choice Awards viewing party at Tominoya — @EmpressRaeon)

🗞 Other Highlights

Crypt Sannin from the Support team was featured in a spotlight on Blockster.
Continuing our Arc8 partnership, we airdropped a 2nd round of G-Bot Tournament skins to those who played in our Arc8 Takeover event.
Following our Fractal partnership last week, we airdropped Shine to Fractal Tournament hats on Monday.
Attention football fans! We're partnering with SX Bet for a Super Bowl Sunday promo. The top 11 bettors win from a prize pool of $5,000 + wearables and NFTs. Full details in this thread.
We're partnering with Yesports for Convergence 2023, a web3 gaming and eSports event. Register for a chance to win an All Access wearable.
Last but not least, we're thrilled to announce that we'll be streaming Hustler Casino Live in our venues a couple of times a week. Play ICE Poker and enjoy the best live poker show at the same time. Full streaming schedule to be announced soon.