The Opportunity
ICE Poker's potential is just getting started.
The free-to-play poker space is huge. For scale, Zynga Poker has 40+ million DAUs.
To achieve our mission of onboarding the next million+ players, we'll be investing heavily in three areas:
- User acquisition
- Building a compelling story around our brand
- Community growth and engagement
User Acquisition
ICE Poker players are at the center of our universe. To grow, we need to attract a steady flow of new ones.
- We've identified our target audiences to tailor our campaigns.
- We'll be establishing cost benchmarks with some display advertising campaigns. (Our first ad went live this week!)
- Product-led growth will be an important lever as we build features that promote network effects and player retention.
Building a Compelling Story Around Our Brand
Without a compelling story, Decentral Games is just another web3 protocol. We must stand out from the rest.
- We'll be finalizing some of the narratives we'll be pushing and we'll have consistent storytelling threaded through all of our content.
- We'll be building an ICE Poker Academy to offer free education on leveling up as a poker player.
Community Growth and Engagement
Our community is our greatest asset. Governance participation and community advocacy need to be rewarded for us to grow to the next level.
We're exploring various methods such as:
- Referral programs
- Bounties
- Quests
- Crown and Scepter Utility
Learn More
For a full overview of our marketing strategy, check out our blog.
